Cookie Policy
Last updated: 14 August 2026
About this policy
This Cookie Policy explains how sportFX™ (“we”, “us”) uses cookies and similar technologies (such as browser local storage and tracking pixels) on this website. For how we handle personal data more generally, please read our Privacy Policy.
What are cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies like local storage and pixels serve comparable purposes. They help the site run, remember your preferences, keep it secure, and understand how it is used.
Strictly necessary
Required for the site to work and stay secure. These cannot be switched off.
| Cookie / technology | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm / cf_* | Cloudflare | Bot & abuse protection, and the Turnstile check on our forms. | Session – 30 min |
| sfx-cookie-consent | sportFX (this site) | Remembers your cookie choice so we don't ask again. | Persistent (local storage) |
Analytics
Help us understand how visitors use the site so we can improve it.
| Cookie / technology | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Measures aggregate site usage (pages viewed, sources, devices) to help us improve. | Up to 2 years |
| sportFX telemetry | sportFX (this site) | First-party, session-based usage analytics (page views and sources). | Session |
Marketing
Used when we are running advertising campaigns, to measure their performance and reach.
| Cookie / technology | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp / _fbc | Meta (Facebook) | Measures the performance of our ads and reach. | Up to 3 months |
| _ttp | TikTok | Measures the performance of our ads and reach. | Up to 13 months |
| trackdesk | Trackdesk | Attributes affiliate and campaign referrals. | Varies |
Managing your choices
We do not set analytics or marketing cookies until you accept them. On your first visit a banner lets you accept or decline non-essential cookies, and we remember your choice — if you decline, or simply don’t accept, those cookies are not used. You can change your mind at any time by clearing this site’s data in your browser, which brings the banner back.
You can also control cookies through your browser settings, and opt out of specific providers directly — for example, Google Analytics via Google’s opt-out tools, and Meta / TikTok via your ad-preferences settings on those platforms.
Third parties
Some cookies are set by third parties listed above (such as Google, Meta, TikTok and Cloudflare). Their use of data is governed by their own policies. See also our Subprocessors list.
Changes to this policy
We may update this Cookie Policy from time to time. The “last updated” date above reflects the most recent version.
Contact
If you have questions about our use of cookies, please reach us through the contact options on our website or as described in our Privacy Policy.